What Report Center can do

A tour of what is available today. Everything below is live and ready to use, unless it is marked Beta.

Reports and analysis

Default reports for every brand. When you connect Amazon, Report Center creates reports for each brand and marketplace automatically. The main types are Retail and Sponsored Ads Performance, Retail Performance, and Sponsored Ads Performance.
Find reports fast. The Reports page lists your brands with inline, searchable sections. Search by brand name, account ID, or report name, and star the brands you check most.
Date ranges and comparisons. Pick a preset like Last 30, 60, or 90 Days or Year to Date, or set a custom range. View by day, week, or month, and compare against the prior period or the prior year.
KPI scorecards. See your top metrics at a glance, with the change versus your comparison period shown as both a number and a percentage, color coded so wins and losses are obvious.
Trend charts. Track performance over time with interactive charts you can hover, zoom, and pan.
Item breakdown table. Break results down by ASIN, SKU, item nickname, brand, or item group. Sort and filter the rows, and reorder the metric columns to your liking.
Monthly trend matrix. See a rolling 12 months of any metric with month over month changes.
Choose your metrics. Pick which metrics show on a report. Report Center only offers metrics that make sense at the level you are viewing.
Item details. Hover an ASIN to see its name, parent ASIN, brand, item group, and a product image, and click through to the Amazon product page.

Share links. Create a secure link to any report and copy it with one click.
Password protection. Add a password to a share link so only the right people can open it.
View or edit access. Decide whether someone can just view a report or also change filters and date ranges.
Share in bulk. Select multiple reports and share them all to the same people at once.
Revoke anytime. Turn off access instantly. The next time someone opens the link, they will see that it is no longer available.

CSV export. Download any report as a CSV that respects your current filters, date range, and view. (Live.)
Excel export. (Beta) Download a multi-tab Excel file with your KPIs, item breakdown, and time series.
PDF export. (Beta) Download a print-ready copy of your report. Today it arrives as a web page file you print to PDF from your browser.

Scheduled reports. (Beta) Set a report to send on a daily, weekly, or monthly cadence to a list of recipients. See Schedule a report for current limitations.

Invite teammates by email and give each person a role: Owner, Admin, or Member.
Manage connections. Review your connected Amazon accounts, see the last sync time, and reconnect if a connection expires.
Profile and password. Update your name, time zone, and password from Settings.
Data Manager (browse). Browse your campaign and item metadata in a filterable table.

Data refreshes once per day. Report Center syncs your Amazon data nightly. Real-time data is not available yet.
Some areas you may have used in MixShift 1.0 are not in Report Center yet. See the FAQ for what is and is not available today.