What the plugin can do

The plugin covers six capability areas. Everything is included with your MixShift subscription; the plugin is in beta.

Explore your warehouse

Ask questions against your MixShift data warehouse in plain English: Sponsored Products, Brands, and Display, DSP, Seller Central and Vendor Central revenue and orders, inventory, and catalog. Results export to CSV on request, and large results save as files automatically. The warehouse connection is read-only at the database level.

Pull reports from Amazon, on demand

Request reports straight from Amazon for any merchant and window you are authorized for: orders, listings, FBA inventory and fees, returns, settlement, Sales and Traffic, Brand Analytics (including Search Query Performance), and Vendor Central reports. Useful when you need data MixShift does not already hold, or a known report for an ad-hoc time frame.

Look up live retail state

Fast point-in-time answers about your catalog, inventory, orders, finances, pricing, and listings, served live from Amazon rather than from a generated report.

Run clean-room and DSP analytics

Amazon Marketing Cloud queries in plain English with CSV results (how it works), and DSP report pulls for the accounts you are connected to. Both read-only.

Manage advertising, with guardrails

Live reads of campaigns, bids, budgets, and recommendations, plus the analytical tier: daily health checks, runaway-spend detection, bid reviews, search-term negation and harvesting, portfolio triage, and the monthly report. Analytical skills read your brand context; see Set up a brand.

Writes exist and are deliberately narrow: advertising changes (pause and enable, bids, budgets, keywords, targets, negatives) preview first, show you the exact change set, and reach Amazon only after you confirm. Every change is recorded in an audit trail. If you decline a preview, nothing is sent.

Remember your brand

A brand timeline records events that matter (launches, price changes, stockouts) so reports can explain movements instead of just charting them. Brand context and timeline entries publish to your organization store for shared brands, so the whole team works from the same memory.

The boundaries, plainly

The warehouse is read-only. Always. The database user cannot write, so no chat instruction can change warehouse data.
Advertising is the only surface that writes to Amazon, and every write is preview-gated and audited. All other Amazon surfaces in the plugin are read-only.
Analytical skills need brand setup first. Exploration and reports work with sign-in alone.
Everyone in your MixShift org sees the same brands. Per-user data scoping is not available today.
One MixShift organization per sign-in. An agency working across several MixShift customer accounts switches by signing in to the other account.
MixShift Intelligence is in closed beta. Contact support@mixshift.io if you want early access.
During beta, usage telemetry is attributed (account and person) so we can fix what breaks quickly. The plugin repository documents exactly what is and is not collected, and how to opt out.

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