Set up a brand

Brand setup teaches the plugin how one of your brands actually works: what it sells, how the account is structured, what counts as branded traffic, and what a normal week looks like. The analytical skills (health checks, search-term reviews, bid reviews, monthly reports) read that brand context to make judgment calls instead of generic ones. You run it once per brand, and it gets sharper over time as you correct it.

When you need it

Exploration and reporting work with sign-in alone. The analytical skills need brand context first; if you ask for one before setup, the plugin tells you and offers to start. The skill catalog marks exactly which skills need it.

Run it

Say "set up brand context for [brand]" in a chat, or run /mixshift-ai:mx-brand-context [brand].

The skill walks through a structured setup: it collects account details you confirm along the way, runs a set of database queries against your data, and turns the result into a brand profile.

What you get

• A typed brand profile the skills read on every run.
• A plain-language narrative describing the brand and how to manage it.
• A reviewable Brand Context page so a human can check what the plugin believes and correct it.

Corrections stick: when you adjust a threshold or fix a wrong assumption, later runs use the corrected version.

Good to know

• Expect a working session, not an instant command; the skill asks real questions about the brand.
• Shared brands publish their context to your organization store, so a brand set up once is available to teammates.
• Setup is per brand. An agency running many accounts sets up each brand it manages.

Related

• Skill catalog (which skills need brand context)
• Run a skill