For agencies and brand operators running their own DSP. Flat fee per advertiser whether you spend $5K or $500K. AMC instance included. No contracts. No platform fee skim.
Flat. No min spend, no percentage fee, no additional fees. Cancel anytime. Contact for bulk pricing.
The 7.5% platform fee is grandfathered on the MixShift seat; lower than the rate Amazon charges most newer seats. It goes to Amazon, not us.
Direct DSP access makes your $ go further. It changes who collects the agency fee, and lowers what Amazon skims off your spend. First pick whether you're an agency or a brand, then adjust the sliders to see how much you can save.
The math reframes for whichever side of the deal you're on. Brands, switch this to see your own value prop.
Managed-service platforms and agencies typically charge 10–20% of ad spend as the agency / management fee. With direct access, that fee changes hands.
Platform fees are paid to Amazon, not MixShift. Our seat is grandfathered at 7.5%; newer seats typically carry ~10%. Agency / managed-service fees vary by provider and tier, the 5–15% range is the typical span we see in this category.
Five things that matter, in priority order. No managed service. No tooling lock-in. Just access to the seat, with the data layer Amazon makes available to it.
$500/month per advertiser. Whole price. No volume tiers, no platform fees layered on top of Amazon's, no quarterly true-ups. Bulk discounts and whole seats available if you run DSP for a lot of advertisers; talk to us.
Add a 15% agency management fee, a flat retainer, or a hybrid fee. Or as a brand, skip the management fee entirely and run it for yourself. MixShift's $500 is a line item on your books, not a tax on your margin. We don't take a percentage of anything.
The fee Amazon takes from your DSP spend. Much lower than the standard ~10% rate on most newer seats. More of your budget goes to clicks, and less of it to Amazon.
Cross-source (DSP + Sponsored + Retail) and consolidated across every seat and advertiser ID, with SQL and API access. Not the Sponsored-only console-bound instance Amazon hands you by default. Plus AMC Analytics (6 reports + audience builder) free while we're in beta.
Submit the form. We set up your advertiser within a business day. You review the live record, pay, and Amazon sends the invite. "Talk to us" is available if you want it, not required. You won't hear a pitch from us.
Five steps. No sales call required. The whole flow exists because the managed platforms got greedy. You should be able to run your own DSP, no more gatekeepers.
One advertiser per submission. Org, brand, billing, login email, AMC opt-in. Roughly five minutes.
We provision the DSP advertiser on the MixShift seat within one business day, and link it to a new AMC instance if you opted in.
You see the live advertiser record we set up for you. Stripe checkout collects payment for the $500/month subscription.
Once payment clears, we trigger the Amazon invite to the login email you specified, usually the operational ads team. We send a backup link too.
You manage campaigns directly in the Amazon DSP console. AMC instance is accessible in parallel.
End-to-end takes about one business day from form submission to running campaigns. Need full migration from another seat? We follow up to link your historical DSP advertiser ID to your new AMC instance, so your data stays queryable.
Captures everything Amazon needs at create time, so we can provision without follow-ups. After review, $500/month starts on Stripe. Amazon billing is separate, direct to your advertiser.
Who's setting this up. The org name becomes your Stripe customer for the $500/month access fee.
The default Sponsored-Ads-only AMC instance is trapped in Amazon's console UI: no DSP join, no multi-seat consolidation, no SQL, no API. We provision a cross-source instance per advertiser, attach every DSP and Sponsored ID you bring, and expose programmatic access. Your data, queryable from anywhere.
DSP, Sponsored Ads, and Retail data joined in one instance. The substrate for first-party audience building and custom attribution that the standard ad consoles can't do.
Every DSP and Sponsored Ads advertiser ID you bring (current and historical) consolidated in one instance. Migrating, running multiple seats, or splitting brand-vs-direct? Same view, no fragmentation.
Your instance shows up in Amazon's AMC console too, so you get direct access to Amazon's entire library of prebuilt queries, audience templates, and use cases out of the box. Not just what we surface.
Console access plus programmatic access. Bring your own client, query from your data stack, or hit it directly via Amazon's MCP. Not the read-only, Sponsored-Ads-only instance Amazon hands you by default.
Included with every advertiser. Not a paid upgrade, not a separate seat, not held back as a Pro-tier upsell. Yours as long as your advertiser is live.
Six prebuilt reports built from the same queries top agencies deliver to clients, plus an audience builder that pushes to Sponsored Console and DSP via API. The kind of tooling managed-service platforms charge $5K+ a month for, free while we're in beta and priced separately at launch.
Which ad-type combinations drive sales, NTB, AOV, and brand halo? Where should incremental budget go?
Spend vs revenue per customer across high-value, growth, and revenue-opportunity segments.
Define audiences from AMC data without SQL. Push to Sponsored Console and DSP via API in one click.
Six reports total: Overlap, Campaign Performance, Branded Search Lift, CLTV, Path-to-Conversion, Reach & Frequency. Plus the audience builder. More on the roadmap.
Most agencies and brands can't get their own DSP seat, Amazon's bar for direct seats is high. That's why managed-service platforms exist, and it's why MixShift exists. Here's how the two ways of getting on a seat actually compare.
| MixShift | Managed-service platforms | |
|---|---|---|
| Monthly cost | $500/mo per advertiser flat at any spend | 5–15% of ad spend scales with your success |
| % of ad spend taken | No just Amazon's ~7.5% | Yes on top of Amazon's platform fee |
| Amazon platform fee | ~7.5% grandfathered lower than standard | Standard (typically 10%+) depends on the platform's seat |
| AMC instance | Cross-source, multi-seat, programmatic consolidated DSP + Sponsored across all your IDs | Sponsored-only is the default trapped in Amazon console, no SQL or API |
| AMC analytics app | Free while in beta 6 reports + audience builder, no SQL | Bundled with their service you lose it if you switch platforms |
| Data ownership | Yours · multi-ID portable historical IDs attach | Their AMC, their queries data leaves with their seat |
| Annual contract | No month-to-month | Typically yes often 12-month minimum |
| Minimum spend | None $0 to $1M, same fee | Often tied to their tooling tier |
| Time to launch | One business day submit → review → pay → live | Days to weeks demo, contract, onboarding |
| Tooling lock-in | Amazon DSP console BYO tooling | Their UI on top of DSP leave and lose the layer |
| Managed campaigns | Not included available as a separate engagement | Often included (part of why they cost more) |
Want your own DSP seat instead? Contact us, we can get you your own seat.
These came from actual customer conversations during the first rollout, not invented FAQ filler. If yours isn't here, the form's confirmation email includes a check-in.
