How MixShift keeps your Amazon data fresh

Every report you see in MixShift is built from data we pull from Amazon on your behalf. Here is how that works, in plain terms.

What we pull

• Retail data comes from your Selling Partner connection: orders, sales, and financial events for each connected merchant and marketplace.
• Advertising data comes from your Amazon Advertising connection (optional, recommended): campaigns, spend, and performance metrics.

You authorize both connections once, through Amazon, during setup. You can add or reconnect them any time from Settings.

How often

Your data syncs once per day, in the background. Reports reflect your most recent nightly sync, so the numbers you see in the morning cover through yesterday. Real-time data is not available today.

When something needs attention

Amazon connections can expire; that is Amazon's behavior, not a bug. When a connection expires, syncing pauses for that merchant until you reconnect. You will see the connection marked as needing attention, and reconnecting from Settings resumes the sync. Nothing is lost while a connection is paused; the next sync catches up.

Seeing it for yourself

If you are an organization Owner or Admin, the Data Hub page shows the health of every connection, per-merchant sync status, and how fresh each data table is. See Check your data health.

Related

• Check your data health
• Report Center troubleshooting