Insights &amp; Resources

Data Infrastructure

Jun 11, 2026·5 min read

I called the Netflix Tyson fight failure. Amazon has the same problem every Prime Day

I told my team Netflix was going to crash before the Tyson fight even started. Not because I'm clairvoyant. I'd lived the same problem at Pluto TV for years. And Amazon has it every Prime Day.

Tony

Amazon Forecasting

Oct 15, 2025·4 min read

How Todd Solved Forecasting for Amazon Agencies and Brands

A deep dive into the methodology and real-world use cases behind MixShift's revenue forecasting model for Amazon brands and agencies.

Amazon Reporting

Jun 6, 2025·3 min read

Why BI Tools Break Down for an Amazon Agency's Client Reporting

A detailed breakdown of why general-purpose BI tools fail to meet the specific needs of Amazon agencies managing client reporting at scale.

Amazon Reporting

May 29, 2025·2 min read

Why Amazon Reporting Breaks at Scale (And What to Do About It)

The 13 specific ways that manual spreadsheet-based reporting systems fail Amazon agencies as they grow their client rosters.

Amazon Vendor Central

Nov 17, 2023·4 min read

Boosting Amazon Purchase Orders: How Agencies Can Help Vendors Get More Orders from Amazon

An insider look at Amazon's automated inventory ordering system and the strategies agencies can use to help vendor clients secure more purchase orders.

SP API

Aug 10, 2023·2 min read

Why the SP-API Health Dashboard May Not Provide the Full Picture for Amazon Sellers

Three critical limitations of Amazon's SP-API Health Dashboard that sellers and developers should understand before relying on it for outage detection.

Jul 23, 2023·2 min read

All About Amazon Advertising Billing – How Does It Work?

A complete guide to how Amazon Advertising billing works, including payment methods, credit limits, invoice access, and where to manage your settings.

Jun 30, 2023·3 min read

How to Get Started with Amazon Ads API Reporting Data

A practical guide to leveraging Amazon's advertising API reports for agencies, aggregators, sellers, and vendors building scalable reporting systems.

May 19, 2023·2 min read

How to Know When Amazon's Advertising Data Isn't Right

Why no data provider can independently verify Amazon Advertising API accuracy - and what to look for when reported data may be compromised.

SP API

Jan 15, 2023·2 min read

Important Updates for Amazon FBA Inventory In SP-API

Amazon is deprecating six FBA inventory report endpoints at the end of January - here's what's changing, what the new ledger reports are missing, and how to adapt.

Amazon API

Jan 3, 2023·4 min read

Looking for Your Vendor or Seller Amazon Data? Here's a Breakdown of the Current Amazon APIs for 2023

A comprehensive overview of Amazon's four primary APIs - SP-API, Advertising API, Vendor Central API/EDI, and Product Advertising API - for vendors and sellers seeking data access.

Jan 24, 2022·2 min read

How Does Amazon Search Work? The Amazon Game Explained

An explanation of how Amazon's search algorithm evolved, why PPC advertising is not optional, and how ad conversions influence organic rankings.