Build and read a report

Report Center creates reports for you automatically, so building one is really about shaping the view to answer your question. Here is how.

1. Open a report

On the Reports page, find the brand you want and click into one of its reports. Use search at the top if you have a lot of brands, and star the ones you open often so they stay at the top.

2. Set your date range

Use the date picker to choose a preset like Last 30 Days or Year to Date, or set a custom range. Then choose how to group the data with the day, week, or month toggle.

3. Compare against a baseline

Turn on a comparison to see whether you are up or down. You can compare to the prior period (for example, the previous 30 days) or the prior year. Your KPI scorecards will update to show the change.

4. Filter to what matters

Use filters to narrow the report by brand, item group, or marketplace. Active filters show as chips at the top, and you can clear them one at a time or all at once.

5. Read the results

KPI scorecards at the top show your headline metrics, with the change versus your comparison shown as a number and a percentage.
The trend chart shows those metrics over time. Hover any point for detail.
The item breakdown table shows the same metrics by ASIN, SKU, item nickname, brand, or item group. Use the "View by" selector to switch dimensions, sort by any column, and drag columns to reorder them.
Hover an ASIN to see its name, image, and details, or click it to open the product on Amazon.

6. Choose your metrics

Use the metric picker to add or remove metrics. Report Center only shows metrics that are valid for the level you are viewing, so the list changes as you switch dimensions.

Notes

Data refreshes once per day, so the latest numbers reflect your most recent nightly sync.
Your date range and filters are saved in the page link, so you can copy the URL to return to the exact same view.