Getting started with Report Center

This guide takes you from sign up to your first report. The whole setup takes a few minutes, and your data starts flowing right after you connect Amazon.

1. Create your account

Sign up with your email and a password, or use "Continue with Google." If you sign up with email, check your inbox and click the verification link to confirm your address.

2. Set up your profile

Add your name and time zone. Report Center uses your time zone so dates and schedules line up with your day. A photo is optional.

3. Create your organization

Enter your company name and your role. This creates your organization, and you become its Owner. You can invite teammates later, and you can belong to more than one organization if you work across companies.

4. Connect Amazon (Selling Partner API)

Click to connect, and you will be sent to Amazon to authorize MixShift. This is what lets Report Center pull your sales, orders, and financial data. Your connection is stored securely.

5. Connect Amazon Advertising (optional, recommended)

You can also connect the Amazon Advertising API. This is optional, but we recommend it: without it, your reports will not include advertising metrics like spend, ACoS, and ROAS. You can skip this step now and connect later from Settings.

6. Open your first report

When setup is done, go to the Reports page. Report Center automatically creates a set of default reports for each brand you connected, broken out by marketplace. Click into one to start exploring.

A note on your first day

Your Amazon data syncs in the background. If you open Report Center and a report looks empty, you may see a banner letting you know your data is still syncing. Data refreshes once per day, so if you just connected, give it a little time and check back. You will get an email letting you know when your dashboard is ready, so you do not need to keep checking.

What's next

• Build and read a report
• What Report Center can do