Report Center FAQ
How often does my data update?
Once per day. Report Center syncs your Amazon data nightly, so your reports reflect your most recent sync. Real-time data is not available yet.
Do I have to connect Amazon Advertising?
No, but we recommend it. Without the Advertising connection, your reports will not include advertising metrics like spend, ACoS, and ROAS. You can connect it any time from Settings.
Can I share a report with someone who does not use MixShift?
Yes. Create a share link and send it. They can open the report without an account. You can add a password and choose whether they can view only or also adjust filters and dates.
Can I export my data?
Yes. CSV export is fully available. Excel export is in beta and works well for most reports. PDF export is in beta and currently downloads as a web page you print to PDF from your browser. See Export a report.
Can I schedule reports to send automatically?
Scheduling is in beta. You can create and manage schedules, but automated email delivery is still being finalized, so it is not fully reliable yet. See Schedule a report.
Does Report Center support Vendor accounts?
Yes. Report Center supports both Seller and Vendor accounts. The combined Retail and Sponsored Ads Performance report is available for Vendor accounts today. A dedicated Vendor Retail Performance view with traffic metrics like Sessions and Page Views is planned but not available yet.
I used a feature in MixShift 1.0 that I cannot find. Where is it?
Report Center is still growing toward full parity with 1.0. Some areas are not available yet, including: Keywords and Targets, Budget Balancing, Pacing, the Data Master drill-down explorer, settlement reports, and the legacy Merchant Dashboard. If you depend on one of these, let us know so we can prioritize.
Is there an AI assistant or automatic insights?
Not yet. Automatic narratives and anomaly explanations are in development and are not available today. Your reports give you the metrics, charts, and breakdowns to analyze performance yourself.
Does Report Center have two-factor authentication or billing built in?
Not yet. Two-factor authentication and in-app billing are planned but not available today.
My numbers look different from Seller Central. Is something broken?
Usually not; small differences on recent days are expected. Amazon revises recent days after the fact, ad conversions get credited to the click day, and MixShift syncs once per day. See Why don't my numbers match Seller Central? for how to compare fairly.
How do I get help?
Email support@mixshift.io or use the Contact page on mixshift.ai. See Contact MixShift support for what to include so we can fix it on the first pass.
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