Issue #8: Try this this week: one report for every account in the brand

Eighth issue. Same shape: one skill to try, what we shipped, one question for you.

Try this this week: one report for every account in the brand

The problem. A brand is rarely one account. There is a Seller Central account, sometimes two, often a Vendor Central account alongside them, and the client thinks of all of it as one business. Until Friday the monthly report only knew Seller Central tables, so a vendor account came back empty and somebody rebuilt that month by hand.

The solution. Report Max now works out each account's channel and runs the right battery for it, which on Vendor Central means vendor sales, glance views, vendor inventory and procurable out of stock. It lines every account up on the same day count and rolls up only what can honestly be added: ordered revenue, units, ad spend and ad sales, within one marketplace currency. Traffic and conversion stay per channel, because sessions and glance views are not the same thing.

Try this: open Claude with the MixShift plugin and say:

"run monthly report max for [brand]"

Naming the brand now covers every active account in its context, vendor accounts included. More at mixshift.ai/skills/mx-monthly-report-max.

This week in MixShift

What we shipped Friday in 0.8.13. Full notes at mixshift.ai/releases; deeper how-to lives in the knowledge base.

1. Vendor Central, and a whole brand at once

The release behind the spotlight. New vendor flags cover ordered or shipped revenue, the out-of-stock rate threshold, and the ad attribution columns.

Now you can: report a mixed seller and vendor brand without assembling it by hand.

2. Ask what a customer is worth, not only what an ad did

Amazon Marketing Cloud now handles lifetime value by ASIN, purchase cohorts and repeat-purchase questions. Amazon Retail Purchases is a paid AMC dataset covering every Amazon store purchase of your products for up to five years, ad or no ad. The free tables only see ad-attributed purchases, over about thirteen months.

Note: Retail Purchases data is free in AMC through the end of 2026. Please ping us if you need access.

Now you can: ask what a customer is worth after their first order.

Current version is 0.8.13. To see if you are behind, open the plugin and say "what's new with MixShift?"

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What can we solve for you?

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Don't have the plugin yet? Get it here.

Talk next week.

MixShift