Issue #15: the MixShift apps, open to everyone

Same shape as always: one thing to try, what we shipped, one question for you.

New this week: four MixShift apps, open to every organization. Open them at mixshift.ai/apps.

Try this this week: the MixShift apps, alongside your agents

The problem. Your team now runs a lot of Amazon work through Claude and agents. But some jobs still want a screen: scanning a thousand keywords, checking a forecast before a client call, handing a report to someone who doesn't work in chat.

The solution. We've been building behind the scenes for your agentic work: services that you and your agents use in tandem, on the same data. The UI isn't dead; it needs to evolve. One sign-in opens all four apps.

• PPC Engine. Change Amazon Ads bids from one table: filter keywords, adjust by hand, by percent, to the suggested bid or by formula. Placements, budgets and Walmart bids too, and every change can be undone. PPC Engine will replace the keyword bids and search terms screens in our legacy platform: bids are here today, search terms are coming.
• MX Intelligence. Pick two periods and see why sales moved: traffic, conversion, price and mix, summing exactly to the total, then down to the Item Groups and products carrying it. Advertising, Search Query Performance, Buy Box and stock-out lost sales sit alongside, with evidence for each row and Excel export.
• Forecasting. A month-by-month revenue forecast split into organic trend, seasonality and ad spend impact, with a budget planner.
• AMC Workspaces. Amazon Marketing Cloud reports without SQL, with scheduling and audiences. Needs an Amazon Ads login with AMC enabled.

The engines behind MX Intelligence and Forecasting also work for your agents, through the MixShift plugin and API: Report Max uses both. Report Center is the next app, in progress now.

Try this: open PPC Engine from mixshift.ai/apps. Reply and we'll walk your team through it.

This week in MixShift

Friday's 0.8.20. Full notes at mixshift.ai/releases.

1. Build FBA shipments from chat

The FBA inbound skill now builds a shipment step by step, from plan to labels, committing each Amazon fee only after you say yes. Building needs a service credential from your MixShift admin.

Now you can: say "send inventory to FBA." More on the FBA Inbound page.

2. DSP launch plans, built in one pass

Describe campaigns, line items, audiences and creatives, and the DSP skill builds them all, paused, showing each step first.

Now you can: say "build this launch plan in DSP." More on the DSP page.

3. Report Max remembers each brand wherever you run it

A brand's report links and commitments now live with your MixShift account, so a brief run on a new laptop adds to the link your client bookmarked.

Current version is 0.8.20. To check, open the plugin and say "update the plugin" and the mx-update skill walks you through the steps for your surface.

What can we solve for you?

Reply to this email. It goes to MixShift, and every reply gets a personal answer. If we already solve your problem, we point you at the skill. If we build it, we ship it with your name on the release note.

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Don't have the plugin yet? Get it here.

Talk next week.

MixShift