# MixShift - The Backend for Amazon Growth > Unify your Amazon data, power your automations, and build your own apps - all on one platform. ## What is MixShift? MixShift is a SaaS platform for Amazon brands and agencies. It provides a unified data layer, an apps layer with ready-to-use tools, and an AI-powered Bridge Engine for automation and intelligence. ## Who is it for? - Amazon brands managing advertising, inventory, and operations - Amazon agencies doing reporting and analytics for clients - Operations and finance teams that need accurate, automated reporting ## Core Products - **Report Center**: Smart Amazon reporting with anomaly detection and automated insights - **Forecasting**: AI-powered unit-level forecasting with ad spend correlation - **MixFlow**: Workflow automation engine for Amazon operations - **Platform**: Unified data layer connecting all Amazon data sources (SP-API, Ads API, Vendor Central) ## Pricing Free tier available. Paid plans scale by number of Amazon accounts and features. ## Pages - Main site: https://mixshift.ai - Platform: https://mixshift.ai/platform - Report Center: https://mixshift.ai/report-center - Forecasting: https://mixshift.ai/forecasting - Automation (MixFlow): https://mixshift.ai/automation - Pricing: https://mixshift.ai/pricing - Partners: https://mixshift.ai/partners - Blog: https://mixshift.ai/blog - About: https://mixshift.ai/about - Contact: https://mixshift.ai/contact ## Customers - For Brands: https://mixshift.ai/customers/for-brands - For Agencies: https://mixshift.ai/customers/for-agencies - For Aggregators: https://mixshift.ai/customers/for-aggregators - For Investors: https://mixshift.ai/customers/for-investors ## Services - Account Audit: https://mixshift.ai/services/account-audit - Advertising Training: https://mixshift.ai/services/advertising-training - Custom Reporting: https://mixshift.ai/services/custom-reporting - Acquisition Analytics: https://mixshift.ai/services/acquisition-analytics - Strategic Consulting: https://mixshift.ai/services/consulting ## Blog Posts - [How Todd Solved Forecasting for Amazon Agencies and Brands](https://mixshift.ai/blog/forecasting-solved-for-amazon-agencies-and-brands): A deep dive into the methodology and real-world use cases behind MixShift's revenue forecasting model for Amazon brands and agencies. - [Why BI Tools Break Down for an Amazon Agency's Client Reporting](https://mixshift.ai/blog/bi-tools-break-down-for-amazon-agency-client-reporting): A detailed breakdown of why general-purpose BI tools fail to meet the specific needs of Amazon agencies managing client reporting at scale. - [Why Amazon Reporting Breaks at Scale (And What to Do About It)](https://mixshift.ai/blog/why-amazon-reporting-breaks-at-scale): The 13 specific ways that manual spreadsheet-based reporting systems fail Amazon agencies as they grow their client rosters. - [Boosting Amazon Purchase Orders: How Agencies Can Help Vendors Get More Orders from Amazon](https://mixshift.ai/blog/help-vendors-get-more-purchase-orders-from-amazon): An insider look at Amazon's automated inventory ordering system and the strategies agencies can use to help vendor clients secure more purchase orders. - [Why the SP-API Health Dashboard May Not Provide the Full Picture for Amazon Sellers](https://mixshift.ai/blog/why-the-sp-api-health-dashboard-may-not-provide-the-full-picture-for-amazon-sellers): Three critical limitations of Amazon's SP-API Health Dashboard that sellers and developers should understand before relying on it for outage detection. - [All About Amazon Advertising Billing – How Does It Work?](https://mixshift.ai/blog/all-about-amazon-advertising-billing): A complete guide to how Amazon Advertising billing works, including payment methods, credit limits, invoice access, and where to manage your settings. - [How to Get Started with Amazon Ads API Reporting Data](https://mixshift.ai/blog/how-to-amazon-advertising-api-reports): A practical guide to leveraging Amazon's advertising API reports for agencies, aggregators, sellers, and vendors building scalable reporting systems. - [How to Know When Amazon's Advertising Data Isn't Right](https://mixshift.ai/blog/how-to-know-when-amazons-advertising-data-isnt-right): Why no data provider can independently verify Amazon Advertising API accuracy - and what to look for when reported data may be compromised. - [Important Updates for Amazon FBA Inventory In SP-API](https://mixshift.ai/blog/amazon-fba-inventory-updates-in-sp-api): Amazon is deprecating six FBA inventory report endpoints at the end of January - here's what's changing, what the new ledger reports are missing, and how to adapt. - [Looking for Your Vendor or Seller Amazon Data? Here's a Breakdown of the Current Amazon APIs for 2023](https://mixshift.ai/blog/looking-for-your-vendor-or-seller-amazon-data-heres-a-breakdown-of-the-current-amazon-apis-for-2023): A comprehensive overview of Amazon's four primary APIs - SP-API, Advertising API, Vendor Central API/EDI, and Product Advertising API - for vendors and sellers seeking data access. - [How Does Amazon Search Work? The Amazon Game Explained](https://mixshift.ai/blog/how-does-amazon-search-work): An explanation of how Amazon's search algorithm evolved, why PPC advertising is not optional, and how ad conversions influence organic rankings. ## Contact - Email: hello@mixshift.io - Phone: 1-833-DASH-APP (1-833-327-4277) - LinkedIn: https://www.linkedin.com/company/mixshift - Twitter: https://twitter.com/mixshiftsoftware ## Optional - Full context: https://mixshift.ai/llms-full.txt