# Skill catalog

The current skill library, grouped the same way the in-chat guide groups it (say "mixshift help" to see this map in a chat). Every skill runs by name in plain English or directly as `/mixshift-ai:mx-[skill]`.

Skills marked **needs brand setup** read your brand context; run [brand setup](/knowledge-base/plugin/how-to/set-up-a-brand) once per brand first. Everything else works with sign-in alone. Each skill links to a detail page with what it produces and how to run it.

## Get set up and signed in

- [mx-welcome](/plugin-and-mcps/mx-welcome): first-run orientation, shows where you stand and what to do next.
- [mx-auth-login](/plugin-and-mcps/mx-auth-login): browser sign-in, account switching, session refresh.
- [mx-auth-service-setup](/plugin-and-mcps/mx-auth-service-setup): service credential for unattended runs, via a one-time setup code.
- [mx-scheduled-task](/plugin-and-mcps/mx-scheduled-task): builds a scheduled task end to end and verifies its first run.
- [mx-brand-context](/plugin-and-mcps/mx-brand-context): brand setup; builds the context the analytical skills read.
- [mx-update](/plugin-and-mcps/mx-update): guided update plus "what's new" catch-up.

## Explore data and pull reports

- [mx-data-explore](/plugin-and-mcps/mx-data-explore): query, sample, and CSV-export your MixShift warehouse (Sponsored Ads, DSP, Seller and Vendor Central revenue, orders, inventory, catalog). Read-only.
- [mx-amazon-report](/plugin-and-mcps/mx-amazon-report): on-demand reports from Amazon for any window (orders, listings, FBA, Sales and Traffic, Brand Analytics, settlement, vendor). Read-only.
- [mx-amazon-retail](/plugin-and-mcps/mx-amazon-retail): live retail lookups (catalog, inventory, orders, finances, pricing, listings). Read-only.

## Daily and weekly account health

- [mx-portfolio-quick-scan](/plugin-and-mcps/mx-portfolio-quick-scan): one green/yellow/red card per account; do I need to log in today? **Needs brand setup.**
- [mx-daily-health-check](/plugin-and-mcps/mx-daily-health-check): daily exception-based review of spend and efficiency anomalies. **Needs brand setup.**
- [mx-runaway-spend-check](/plugin-and-mcps/mx-runaway-spend-check): catches keywords spiking or spending with zero conversions. **Needs brand setup.**
- [mx-keyword-bid-health](/plugin-and-mcps/mx-keyword-bid-health): weekly bid review; pullback candidates and scale opportunities. **Needs brand setup.**

## Search terms, negatives, and harvesting

- [mx-search-term-negation](/plugin-and-mcps/mx-search-term-negation): systematic irrelevance review and surgical negative keywords. **Needs brand setup.**
- [mx-search-term-harvest](/plugin-and-mcps/mx-search-term-harvest): promotes terms that convert efficiently under auto or broad match into explicit targeting. **Needs brand setup.**
- [mx-phrase-negative-discovery](/plugin-and-mcps/mx-phrase-negative-discovery): finds phrase-level negative candidates from your search-term corpus; every candidate is validated before use. **Needs brand setup.**
- [mx-asin-target-negation](/plugin-and-mcps/mx-asin-target-negation): reviews ASIN targets matched through auto and category paths for product-page overlap. **Needs brand setup.**
- [mx-ppc-relevance-check](/plugin-and-mcps/mx-ppc-relevance-check): semantic relevance verdicts on search terms, separate from spend thresholds. **Needs brand setup.**
- [mx-search-term-data-pull](/plugin-and-mcps/mx-search-term-data-pull): the data-extraction layer the other search-term skills build on. **Needs brand setup.**

## Live Amazon surfaces

- [mx-amazon-ads](/plugin-and-mcps/mx-amazon-ads): live Ads account reads (campaigns, bids, budgets, recommendations) and audited writes. Changes preview first and never reach Amazon without your confirmation.
- [mx-amazon-amc](/plugin-and-mcps/mx-amazon-amc): Amazon Marketing Cloud clean-room analytics in plain English. See [Run AMC queries from Claude](/knowledge-base/plugin/how-to/run-amc-queries-from-claude). Read-only.
- [mx-amazon-dsp](/plugin-and-mcps/mx-amazon-dsp): DSP report pulls (campaign, inventory, audience) straight from Amazon. Read-only.

## Reporting and analysis

- [mx-monthly-report](/plugin-and-mcps/mx-monthly-report): the monthly performance report with month-over-month, year-over-year, efficiency analysis, and a looking-ahead section. **Needs brand setup.**

## Help, feedback, and contributing

- [mx-help](/plugin-and-mcps/mx-help): the in-chat capability map and router when you are stuck.
- [mx-feedback](/plugin-and-mcps/mx-feedback): sends a bug report, feature request, or comment straight to the MixShift team.
- [mx-share-skill](/plugin-and-mcps/mx-share-skill): submit a skill you built for review and possible inclusion in the shared library.

## Related

- [What the plugin can do](/knowledge-base/plugin/reference/what-the-plugin-can-do)
- [Run a skill](/knowledge-base/plugin/how-to/run-a-skill)
- [Set up a brand](/knowledge-base/plugin/how-to/set-up-a-brand)